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Integrating Personalised Maps into Campaigns
Geomarketing: Integrating Personalised Maps into Your Customers’ Omnichannel Campaigns
XMPie and long-time partner locr, focusing on the use of Geomarketing as part of Omnichannel campaigns created for your customers. Adding personalised maps in print and digital media is an effective way to promote walk-in traffic to stores, and this is particularly true in the current economic climate in which local businesses are re-opening to the public after a forced shutdown. With XMPie Mapping Service and locr – you can help your customers run “back to business” campaigns and see greater return on their marketing efforts.
As part of the session, we will deliver a live demo of creating an on-demand customised map, illustrating the process done either by the service provider or directly by the customer, using XMPie PersonalEffect StoreFlow.
We will also share the locr BACKpack – an all-in-one Geomarketing toolkit with sample designs, artwork templates and an online self-service tool that enables you to quickly create personalised maps for direct mail campaigns.
The webinar will be hosted by Ayelet Szabo-Melamed, VP Marketing – XMPie, Tony Hodgson, Head of Marketing – locr, and Marion Williams-Bennett from locr.
The session is intended for anyone interested in learning about personalised mapping solutions, and does not require advanced technical background or prior knowledge of the XMPie Mapping Service (XMap).